In 2020, I worked with the National Hemophilia Foundation to support brand re-fresh efforts of their 2020 Unite Walk. With the changes that the global pandemic brought upon their walk season, we strategized together to create a “Unite Challenge” on social media. We also added new ways for their walk participants, team captains, sponsors and donors to engage with their virtual walk experience.
We are now partnering on 2021 efforts to create additional engagement pathways in a hybrid event model.
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