brand identity and logo design



The team at the JB Mark company came to us in need of a rebrand of their new product line in order to get ready to launch. Previously named, The Medicine Bag, the name of the company and the logo was not quite yet connecting with the long-term plans for growth and with the audience.

We worked with the company on a logo redesign, brand identity and guidelines and new product packaging for the first release products of the Energetix line. We focused on positioning the logo and product line design around functional luxury, giving users of the Energetix line a way to get pampered each day through functional products that can fit into their daily routine and provide mental clarity, calmness and focus.

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Barlele: only soaring

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