At Barlele, I use my own marketing materials as an example of the work that we do because I firmly believe in testing out strategies and content types for my company first. Then, I apply what works into the branding and content marketing strategy for our clients.

Once we have identified the brand message and identity, much of our work comes in the form of pillar content (pitch decks, ebooks and podcasts) that is turned into micro-content (social media posts and video clips).