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Brand Kit

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Oh hey, we’re giving you our proven brand book template for FREE. 

This template walks you through our proven approach to building out a brand book. From messaging guidelines to brand identity, this template takes you through the process of what you need in a rock-solid brand book for your company or nonprofit.

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Things to Read

An Easy Guide to Creating Nuanced Customer Personas

Whether you’re a nonprofit or work with nonprofits, the right customer personas can help you better understand and target donors and customers alike.

Networking for Nonprofit Startups: 8 Tactical Steps

Starting a nonprofit is hard work, and building a network as a startup can be even harder. Use these tips to begin your networking journey on the right foot.

BIG change as a result of the BIG game

Demographic targeting trends from marketers from watching the Big Game.

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An Easy Guide to Creating Nuanced Customer Personas

Whether you’re a nonprofit or work with nonprofits, the right customer personas can help you better understand and target donors and customers alike.

Read More

Networking for Nonprofit Startups: 8 Tactical Steps

Starting a nonprofit is hard work, and building a network as a startup can be even harder. Use these tips to begin your networking journey on the right foot.

Read More

BIG change as a result of the BIG game

Demographic targeting trends from marketers from watching the Big Game.

Read More

4 Ways to Build a Great Brand

In this quick branding boost blog, we give you four epic and tried and true ways to build a great brand.

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Brand or Mission?

The difference between brand and mission

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3 Misconceptions About Branding

We give you three common misconceptions about branding.

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The Difference Between Branding VS Marketing

The difference between branding and marketing explained.

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4 Ways to Build a Great Brand

In this quick branding boost blog, we give you four epic and tried and true ways to build a great brand.

Read More

Videocast : Lift-Off Tips & Interviews

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Lift-Off Series on YouTube

Barlele

We help growth-focused companies, organizations and entrepreneurs get their brand, pitch and authentic voice on point.

Barlele (bar·lay·lay) means: only soaring. By minimizing distractions and maximizing on the things that matter most to your audience, you will achieve lift-off and grow.

Through storytelling, scalable content marketing solutions and strategic growth coaching, we help you focus on your greatest opportunities.

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In less than 60 seconds, T-Shank is here to help you get into the right mindset for growing your personal brand
Tips to get started with building a personal brand
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_z8PP_m6H8uw
Online reviews and reputation management has continued to grow as a methodology for selling with truth and transparency. In today's Lift-Off Series, we are sitting down with Chelsea Craig, founder of Rhino Reviews to talk about: 💥 How to grow your business with reviews 💥 Lessons Chelsea has learned in building a review business 💥 How to shift and adapt in COVID times Join us today, LIVE, at 11 am EST.
Growing Your Business With Reviews
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_mlC61Ny7eoo
The Lift-Off Series is making a comeback this week and we are sitting down to talk about TRAVEL. What does the future hold for travel, work travel, and #RevengeTravel in 2022? Jason Champion has some thoughts on this so we are going to sit down to discuss and share ideas on the topic.
What the future of travel holds for business, and revenge travel in 2022
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_GFVpd1NHWXE
Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts. At Barlele, we're so humbled and happy to partner with Julia Campbell and support the production Nonprofit Nation Podcast! Check it out and subscribe at: http://www.nonprofitnationpodcast.com/
Nonprofit Nation Trailer
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_Yv49Jm6teoA
Want to start a podcast? Have a podcast already but looking to go next level? There is a connection between the quality of your podcast and growing audience. Audio quality matters! I'm sitting down with my favorite podcast audio engineer today, Sam Williams, to get his recommendations on how to live your best audio quality life with your podcast. Join us today, August 18th at 11 AM EST live.
Living your best podcast life with premium audio quality, with Sam Williams
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_p1msZb6Mkkw
Ok, ok, y'all - Sabine Gedeon and I are getting REAL today about TOXIC POSITIVITY in the workplace. You won't want to miss this conversation, because chances are you have experienced this at some point in the work environment and didn't even know it. We will get into: 1. Wait...Say, what? What is toxic positivity? 2. How does it show up? 3. How to recognize it at play in the workplace 4. What leaders can do to avoid falling into this trap during challenging or uncertain situations (i.e. vulnerability, courageously face challenges, ask for help See you there, today, August 4th at 11 AM EST. Can't make it? Everything is available on the Lift Off Series playlist on YouTube: Check it out here: https://youtube.com/playlist?list=PL3gH1po65byn9-XIk-4vQhVruc5gnuDMw
Toxic Positivity in the Workplace with Sabine Gedeon
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_VmYHf55v5oY
"The Surprising Gift of Doubt" Say what? We're going to get into what this means with author, Marc A. Pitman, who says in his new book that you can use uncertainty to become an exceptional leader. In The Surprising Gift of Doubt, sought-after leadership executive coach Marc A. Pitman not only shows you how to conquer your imposter syndrome, but actually harness these uncomfortable feelings to develop a rare level of leadership mastery. In fact, that inner doubt you’re wrestling with is a signal that you are on the verge of greatness. Today on the Lift-Off Series, I'm interviewing Marc to unpack his new book and unpack doubt as a leadership skill...Don't miss it!
How Doubt and Uncertainty Can Lead to Great Leadership. This one will make you think.
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_DOD4ZRugjgM
This week: Tech stacks, systems, and processes that SUPPORT growth and the space for creativity are on my brain. Following up on Monday's thoughts shared about how small business owners wear a lot of hats, I'm pumped to sit down with Tyrone Robinson III to get his wisdom on how to get the right processes and systems implemented to support your efficiency and capability to scale. Tyrone is the owner of Opportunities to Serve, and he regularly helps small businesses, startups and nonprofits grow by getting the right infrastructure in place. Check out: https://www.opportunities2serve.com/ Join us tomorrow, July 14, at 11 AM EST right here live.
Implementing Processes and Technology to Grow Your Business
YouTube Video UCD73vEKZU0v71fJBoCoGtFg_NQOF3kN-5TE
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Truth Sells

Tune in to the first episode of Season 3 on Soar with Russ Somers, VP of Marketing at TrustRadius.

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Using Podcasts To Grow Your Business

Tune in to our episode with Erik Jacobson on how to use podcasting to grow sales.

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