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We're a collaborative of brand enthusiasts, brand believers, sales and marketing folks, designers, and writers.

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Taylor Shanklin


Founder of Barlele, Taylor has been leading brand strategy and marketing teams, and helping organizations scale their marketing strategy for over 14 years. She is a TEDx speaker, podcast host and big believer in focusing on what matters most to your audience in order to achieve lift-off and grow. Taylor will work with you to understand your unique value and translate that into words, imagery and stories that produce positive results.

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Brittani Kroog

 Head Designer

Brittani is an award-winning Creative Director and Designer with experience in advertising, marketing, print, interactive design and photography. She believes in delivering outstanding design and collaborative experiences while working with clients through the design process. As Head Designer for Barlele, Brittani helps bring the brand vision to a creative reality.

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Simon Stillwell

Dash Sales

Simon is a 30 year veteran in sales and sales management, having worked internationally for multiple startups and publicly traded companies. Having experienced first hand how difficult it is for decision makers to access all the data they need, in one place and always up to date, he joined Nick Petros to do something about it and MyDash was born. Simon leads dashboard sales to help Barlele clients improve measurement.

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Pia Payne


Pia is a long-time, all-around copywriting pro. She has built a career in the social impact sector; you might even know her from her rebrand of Fundraising Success magazine to Nonprofit Pro. Her copywriting has raised countless dollars for nonprofit organizations. (Fun fact! Her acquisition letter for the International Fundraising Committee has been their control for three years running.) Whether she’s creating nonprofit communications or helping B2B brands, she writes with the emotional mindset of the audience in mind in order to compel them to action.

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