Is it Brand or is it Mission?
You show up at your company or organization every day to do a mission, to fill a need and to create opportunity for yourself and others around you.
So…is that mission (or your “why) your brand?
I sat down in a recent interview with my good friend Maureen Wallbeoff to talk about branding and one of the things we touched upon was the difference between the work that you do (your mission, your why) and your brand
Check out a short clip right here 👇👀: